Pricing StrategyHow would you answer the following questions about your pricing?
Pricing Strategy is ...About competitive strategy and using price to establish competitive advantage. It's all about profitability. Set your prices too low to start and you never make money. Smarter pricing strategy asks what your products and services are worth to each customer and how you can communicate that value. Price is strategic as well as tactical. Knowing the real value of your products, and being able to communicate it, gives you a powerful weapon against customers who always want to beat you up on price. Benefits of Proper Pricing Strategy
How can Phase 3 help me implement a smarter Pricing Strategy?We help you evaluate your current pricing strategies and policies, starting with cost behavior. We help you determine fixed and variable costs of each product and service to assess the "inherent" profitability of each. We help you discover the real value of your product by helping you see how customers use your product as well as those of your competitors. We work with you to review your current pricing strategies and recommend changes to improve position and profits. |
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